In online marketing the most concentration is on the SEO or the search engine optimization. This is also referred to as SEO. It provides higher ranking in the search engines if your website design is appropriate without any clutter and has key terms.
The search engines will look for key terms and will visit the business by search generated. In case your website is out dated, the specific content may not be picked and the search engines do not index them. It means you will not be on the listing first page, instead you may be in the 5th or 6th page, idling.